Howdy ho, my SEO friends. Welcome back to another post using SEO on your web pages. We’ve been going over the ways you can optimize your website to get ahead of your competition in search engine results. We’ve already talked about keywords, tags and content.
Now my SEO-savvy amigas and amigos, let’s talk about optimizing your images for a hot minute or two. But first, let’s make sure you know that the search engines like Google do deliver image search results, right? Righto.
So, in the game of SEO, every component you can optimize on your site is helpful. Sometimes very helpful. And since you know that you can optimize your web site images, this could be one more way you can out rank your competitor’s website.
How do you optimize an image? First, you don’t have to use the selected keyword for your page. You can use a synonym or another similar term to your keyword, because the search engines understand those relationships, hooray! And this is where keyword research once again pays for itself since you can pick fabulous synonyms easily from your spreadsheet that you refer to.
Depending upon what software creation tool you use, it allows you to put that term or word into the image so the search engine crawlers can find that term as it relates to the content and selected keyword for that page.
Pretty cool, huh? It certainly is.
So now you know! Get cracking on reviewing your website and see which images need to be optimized. It just may be the ticket to pushing your website above your competition in search engine results. And if you’d like to be trained in search engine optimization, check out our SEO training and certification courses.
Until next time, happy SEOing!