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SEO Blog Articles From the Search Engine Academy
Infrastructure Architecture & SEO: Navigation Systems Part 3
Hello SEO and Infrastructure Architecture (IA) specialists – it’s Wednesday, so it’s time for another Search Engine Academy post about IA and SEO. We’re still covering one of the major IA systems – navigation. You can read the first IA & SEO navigation post, then take a look at the second part of navigation, IA [...]
Blogging for Business: The Why and How of Setting Up A Blog
Although creating an effective blog is one of the best forms of Internet marketing for small business, most people neglect to set one up for their company. Blogging for business is an effective way to get exposure for your product or service, and failing to create a blog for your business could be costing you [...]
10 Ways of Using SEO to Generate Traffic to Your Website
Using SEO to generate traffic to your website takes a lot of work, after all, you have to compete with a lot of other websites to earn your spot among the top search results in search engines. To do this, you are going to need to use various search engine optimisation techniques that will boost [...]
Collaborative Blogging Software Platforms – Why They’re Great for SEO
Here at the Search Engine Academy, we teach people how use proper techniques to search engine optimize their content and get listed on the search engines like Google. None of this is theoretical, it’s what we use in our own work too. Many of us who are instructors also have SEO and web consulting businesses, [...]
Infrastructure Architecture & SEO: Navigation Systems Part 2
Welcome again to Search Engine Academy’s posts on Infrastructure Architecture (IA) and SEO. We’re getting into IA navigation. We previously talked about content organization and labeling systems in IA. If you’re not familiar with IA, go over those topics, then come on back to continue learning about navigation systems for your website. Before you dive [...]
Right Brain Web Analysis, Keyword Competition and the “intitle” Operator
Web analysis is an area of tremendous frustration for me. I’m definitely a left-brain kind of guy. I’m not proud of it, I’ve sought counseling and intervention, but try as I may to dwell in the nirvana of warm and fuzzy I prefer a world of concrete and steel, metaphorically speaking. Maybe that’s what [...]
Creating a Business Facebook Page To Boost Your Online Presence #SEO
If you thought Facebook was not that big of a deal for your business – think again. If you have a business, it should also be on Facebook. Facebook has over 700 million accounts and is still growing every second. Why not leverage an opportunity to get in front of more of your target audience? [...]
Infrastructure Architecture & SEO: Navigation Systems
Good day out there! Search Engine Academy understands the value of Infrastructure Architecture (IA) and search engine optimization (SEO), and how they go together. So every Wednesday, we post an article about IA and SEO. In past posts, we’ve talked about what IA is, why you do it, and how it ties in with SEO. [...]
Google’s New Over-Optimisation Penalty
Search engine optimisation (SEO) now has another trend to keep in your little bag of techniques. You may have heard of Google’s over optimisation penalty for those who have really incorporated SEO efforts without too much regard to the content of the site. There are already existing penalties, but it seems that these are not [...]
What Is Personalization Of Search In SEO? #SEO
Good day, fellow SEO comrades! Welcome back to another blog post from Search Engine Academy. Why don’t we go over something that’s not well known, but is critical in SEO – personalization of search. What exactly is “personalization of search?” How do we plan our SEO strategy around it? First question – what is personalization [...]
